Corporate Booking Form
Travel dates

Book Now


The Martin Resorts Team

Martin Resorts, a California hotel collection, is a family-owned organization on the vineyard covered Central Coast. One of the area’s top 20 employers, Martin Resorts is headquartered in San Luis Obispo (Oprah’s 2011 pick for “America’s Happiest City”). In 2015, the Pacific Coast Business Times honored Martin Resorts in their "50 Fastest-Growing Companies" for top revenue growth for companies that operate in Ventura, Santa Barbara and San Luis Obispo counties. Shortly after, the Pacific Coast Business Times also voted Martin Resorts one of the "Best Places to Work" on the Central Coast in May 2017. Read all about the people who make this organization work - The Martin Resorts team.

Noreen Martin, President and Chairman of the Board

Martin Resorts Inc. President, Noreen Martin

Noreen Martin is the dynamic and energetic President and Chairman of the Board of Martin Resorts. Martin Resorts was founded in 1998 by Noreen and her late husband, Tom Martin. As a widow with a young child, she drove the family business to thrive as one of the top private, woman-owned employers in the county. Noreen succeeded in building a highly respected collection of boutique hotels that specialize in enhancing the experience of its guests, creating a culture where people thrive, and watched the company double in revenues, all while giving back to the community. Learn more about Noreen and her impressive business and philanthropic endeavors by clicking below. 

From the relaxed seaside atmosphere of the Shore Cliff Hotel, to the plush all-suite comfort of the Pismo Lighthouse Suites and Avila Lighthouse Suites, to the authentic wine country accommodations of the historic Paso Robles Inn, Noreen’s continuous pursuit of the highest standards shines in every property- most recently, at The Piccolo, Paso Robles’ newest luxury boutique hotel.  

Noreen is committed to tourism and serving our community as a whole. In June 2015, Noreen assisted in the creation of the first Countywide Tourism Marketing District (TMD), and received the 2015 Tourism Champion Award from San Luis Obispo County.

Most recently, Noreen spearheaded a restoration project in Pismo Beach along the California Coastal Trail (CCT), One of the nation’s great trails that will extend 1,200 miles from Oregon to Mexico once completed. Since the project’s genesis in 2015, Noreen and her team have tackled 12 individual site projects, from the restoration of bluff-top walkways, to the creation of additional beach access and a pedestrian bridge that fully connects Shore Cliff Hotel and Pismo Lighthouse Suites, allowing guests and locals alike to enjoy an oceanfront walkway that stretches all the way from northern Pismo Beach down to the beach near the iconic Pismo Pier.

Noreen brings her expertise and passion for tourism to the state level as well. She has served as a Chief Fiscal Officer and Vice Chairperson for Visit California, the official State of California tourism board. She served as a Commissioner for 10 years.

In addition to her dedication to the tourism community, Noreen also dedicates her time to many boards and organizations throughout the business community:

•             Reach Founder’s Circle Member

•             Hearst Cancer Resource Center Board member

•             Paso Robles Wine Country Association Board Member

•             Recipient of the Champions for Children Award

Noreen was lauded for her efforts on behalf of the children of San Luis Obispo County in initiating and founding the Paso Robles Children’s Museum where she continues to be a proud, honorary chair.

Noreen and the Martin Hulburd Families have partnered with Hearst Cancer Resource Center and Copeland Health Education and have developed The Martin Hulburd Family Cancer Education Fund. This Fund is used specifically to sponsor educational classes for those diagnosed with cancer (and their families) on a wide range of topics, such as, nutrition, exercise, stress management, integrative medicine, advances in treatments, clinical case studies, managing personal finances, etc. all FREE OF CHARGE to the participants. These classes are arranged and hosted by the Hearst Cancer Resource Center.

Noreen lives in Shell Beach with her husband, Christopher Hulburd, M.D. of Pacific Eye Surgeons and has three daughters.  Laura Martin Sherlock, Julie Martin, and Meghan Martin, who are Noreen’s partners in Martin Resorts and are all active in local community organizations with an emphasis on women, children and education.

Margaret Johnson, Chief Operating Officer

Martin Resorts Corporate Employee Chief Operating Officer Margaret Johnson Headshot

Margaret is the strength and creativity behind the operations of Martin Resorts, Inc. She is the acting liaison between the hotel managers and staff and has refined innovative management techniques while overseeing the management of five General Managers, five hotels, and a steak house restaurant, implementing new and fresh looks to the hotels and maintaining their unique, boutique qualities. Margaret lives up to the motto of Martin Resorts: “We are large enough to amaze, yet small enough to impress”. To continue reading about Margaret's endeavors, click the button below. 

Since joining Martin Resorts in 2003, Margaret has moved up in the company in various roles.  Due to her vast knowledge of the hospitality industry in sales, project development, management, and customer service, she was offered the Director of Operations position in the corporate office in 2007.  A year later, due to her continued excellence in these areas, she moved into the role of COO.

In 2019, The Piccolo Hotel opened in Paso Robles, a project that Margaret was very proud to have managed from concept to completion.

In addition, Margaret currently serves on the executive committee for the advisory board for TPRA (Travel Paso Robles Alliance), a seat she has held since the beginning of that board in 2009. She is also a past Board Member of the Paso Robles Chamber of Commerce and the Paso Robles Promotions Coordinating Committee.

Margaret resides in Paso Robles with her husband, Ken, retired Emergency Services Chief of Paso Robles, has three daughters, and is a “Nana” to 4 beautiful grandchildren who keep her “happily” busy, but she always makes time to enjoy the outdoors and gardening.

Margaret proudly holds near and dear to her heart her 5 years of service in the United States Marine Corps.


Sara Kennedy, Director of People and Culture

Sara Kennedy - Director of People and Culture

Sara Kennedy joined Martin Resorts in 2019 as the Director of People and Culture, a title that was chosen due to her reputation in the community. Sara received her career start in Customer Service and when she moved paths into the world of Human Resources, she was a natural. Sara’s strongly believes that the employees are her customer, and they are why she has a job. Sara now brings 24 years of expertise with experience at local companies like Miner’s Ace Hardware and Adelaida Vineyards & Winery. She also has 8 years of public sector experience from Cuesta College as well as global experience from Scientific Drilling/Applied Technologies. Click the button below to continue learning more about Sara. 

Sara has served on the local Human Resources Association of the Central Coast Board for over 12 years and is currently their Director of Professional Development. She previously chaired the San Luis Obispo County Employer Advisory Board and currently actively participates in a monthly Human Resources Professionals Round Table Consortium. As a professional in HR Sara continually updates her knowledge of Labor Laws by attending countless webinars, reading HR journals, and recently attending the SHRM Convention which reignited her passion for Human Resources.

The Company’s Mission Statement and Core Values are extremely important to Sara, and they drive the culture she brings every day to her work style. Promoting a contagious spirit of hospitality that enriches the lives of employees, one experience at a time is embodied in our fun people-centric culture with events like LEAD Academy Training, “Morealendar” Events, Employee Appreciation Week, and our most loved tradition, 12-Days of Christmas.

During the onset and height of Covid 19, Sara spent many hours on the phone responding to employee concerns and bringing calm and reassurance to the front-line staff of Martin Resorts. Her efforts created a closer bond and a higher level of loyalty amongst the teams.

Sara was born and raised in Atascadero, a central coast native who recently picked up her roots to start a new cattle and livestock farming legacy in Magazine, Arkansas. She and her husband Ronny have been married for 20 years, with 2 beautiful daughters, Annabelle, and Danica. Sara and her family enjoy the outdoors by fishing, gardening, farming, and her favorite pastime of all time, cutting and splitting firewood.