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The Martin Resorts Team

Martin Resorts, a California hotel collection, is a family-owned organization on the vineyard covered Central Coast. One of the area’s top 20 employers, Martin Resorts is headquartered in San Luis Obispo (Oprah’s 2011 pick for “America’s Happiest City”). In 2015, the Pacific Coast Business Times honored Martin Resorts in their "50 Fastest-Growing Companies" for top revenue growth for companies that operate in Ventura, Santa Barbara and San Luis Obispo counties. Shortly after, the Pacific Coast Business Times also voted Martin Resorts one of the "Best Places to Work" on the Central Coast in May 2017. Read all about the people who make this organization work - The Martin Resorts team.

Noreen Martin, President and Chairman of the Board

Martin Resorts Inc. President, Noreen Martin

Noreen Martin is the dynamic and energetic President and Chairman of the Board of Martin Resorts. Martin Resorts was founded in 1998 by Noreen and her late husband, Tom Martin. As a widow with a young child, she drove the family business to thrive as one of the top private, woman-owned employers in the county. Noreen succeeded in building a highly respected collection of boutique hotels that specialize in enhancing the experience of its guests, creating a culture where people thrive, and watched the company double in revenues, all while giving back to the community. Learn more about Noreen and her impressive business and philanthropic endeavors by clicking below. 

From the relaxed seaside atmosphere of Shore Cliff Hotel, to the plush all-suite comfort of the recently renovated Pismo Lighthouse Suites and Avila Lighthouse Suites, to the authentic wine country accommodations of the historic Paso Robles Inn, Noreen’s continuous pursuit of the highest standards shines in every property—most recently, at The Piccolo, Paso Robles’ newest luxury boutique hotel.

Having successfully carried on the tradition and legacy of the Paso Robles Inn, Noreen was inspired to found a hotel that celebrates the past, present, and future of this vibrant community, while bringing an elevated experience to downtown Paso Robles for those seeking a high-end hotel. Opening September 2019, The Piccolo reflects Noreen’s vision of a Paso Perfected and to be a catalyst for the next generation of luxury experiences that people will enjoy here.

Noreen is committed to great causes and serving our community as a whole. In June 2015, Noreen assisted in the creation of the first Countywide Tourism Marketing District (TMD), and received the 2015 Tourism Champion Award from San Luis Obispo County.

Most recently, Noreen spearheaded a restoration project in Pismo Beach along the California Coastal Trail (CCT), one of the nation’s great trails that will extend 1,200 miles from Oregon to Mexico once completed. Since the project’s genesis in 2015, Noreen and her team have tackled 12 individual site projects, from the restoration of bluff-top walkways, to the creation of additional beach access and a pedestrian bridge. This summer, Noreen’s efforts on the CCT project will conclude with the opening of a beautiful pedestrian bridge that will fully connect Shore Cliff Hotel and Pismo Lighthouse Suites, allowing guests and locals alike to enjoy an oceanfront walkway that stretches all the way from northern Pismo Beach down to the beach near the iconic Pismo Pier.

Noreen brings her expertise and passion for tourism to the state level as well. She has served as a Chief Fiscal Officer and Vice Chairperson for Visit California, the official State of California tourism board. She currently serves as Visit California Commissioner.

In addition to her dedication within the tourism community, Noreen also dedicates her time to many boards and organizations throughout the business community:

•             Honorary Board Member for Economic Vitality Corporation

•             Hearst Cancer Resource Center Board member

•             CASA Advocate appointed by San Luis Obispo County Superior Judge Linda Hurst

•             Honorary Chairman Paso Robles Children’s Museum

Noreen and the Martin Hulburd Families have partnered with Hearst Cancer Resource Center and Copeland Health Education and have developed The Martin Hulburd Family Cancer Education Fund.  This Fund is used specifically to sponsor educational classes for those diagnosed with cancer (and their families) on a wide range of topics, such as, nutrition, exercise, stress management, integrative medicine, advances in treatments, clinical case studies, managing personal finances, etc. all FREE OF CHARGE to the participants.  These classes are arranged and hosted by the Hearst Cancer Resource Center, and offered at the new Copeland Health Education Pavilion.

Noreen lives in Shell Beach with her husband Christopher Hulburd, M.D. of Pacific Eye Surgeons. Her youngest daughter, Meghan, is currently studying for her Master’s Degree in Design Innovation in Madrid. All are active in local community organizations with an emphasis on women, children and education.

Margaret Johnson, Chief Operating Officer

Martin Resorts Corporate Employee Chief Operating Officer Margaret Johnson Headshot

Margaret is the strength and creativity behind the operations of Martin Resorts. She is the acting liaison between the hotel managers and staff and has refined innovative management techniques while overseeing the management of five General Managers, five hotels, and a steakhouse restaurant, implementing new and fresh looks to the hotels and maintaining their unique, boutique qualities.

Since joining Martin Resorts in 2003, Margaret has moved up in the company in various roles. Due to her vast knowledge of the hospitality industry in sales, project development, management and customer service, she was offered the Director of Operations position in the corporate office in the year of 2007. A year later, due to her continued excellence in these areas, she moved into the role of COO. Read more about Margaret and her important community roles by clicking below. 

In addition, Margaret currently serves on the advisory board for TPRA (Travel Paso Robles Alliance), Vice Chair of Finance for the Paso Robles Chamber of Commerce Board of Directors and a member for the San Luis Obispo County Economic Forecast Committee. She consistently supports community service in the county, encouraging participation among staff members of the Martin Resorts hotels, and oversees the company’s “Adopt a Family” program every year throughout the holiday season.

Margaret resides in Paso Robles with her husband, Ken, Emergency Services Chief of Paso Robles, has three daughters and is a “Nana” to 4 beautiful grandchildren who keep her “happily” busy, but she always makes time to enjoy the outdoors and gardening.

Margaret proudly holds near and dear to her heart her 5 years of service in the United States Marine Corps.


Sara Kennedy, Director of People and Culture

Sara Kennedy - Director of People and Culture

Sara Kennedy was hand selected by our former Director of Human Resources, Thomas Wood, to fill the role of Martin Resorts' first Director of People and Culture. Sara brings 21 years of expertise in Human Resources and Management to Martin Resorts, with a wealth of experience at local companies like Miner’s Ace Hardware and Adelaida Vineyards & Winery, as well as international experience with Scientific Drilling/Applied Technologies. Click below to continue learning more about Sara. 

She is an active participant on several San Luis Obispo County boards, serving as the Vice President of Professional Development on the Human Resources Association of the Central Coast and succeeding Thomas as Chair of the SLO County Employer Advisory Council. It was through these organizations that Sara and Thomas became connected in 2011. Since then, Sara’s approachable, compassionate, and very authentic disposition proved that she was the perfect candidate for the Director of People and Culture role, according to Thomas.

As Martin Resorts continues to develop a people-centric culture, Sara stood out as the best person to lead the initiative. The decision to change Sara’s title from Director of Human Resources to Director of People and Culture supports the company’s mission to promote a contagious spirit of hospitality that enriches the lives of employees, one experience at a time.

A Central Coast native, Sara was born and raised in Atascadero. She and her husband live in Atascadero with their two daughters, where they enjoy splitting firewood and doing yard work together on the weekends.